Snickers: What’s Up With Marcia?

With Snickers returning to the Super Bowl with a hilarious commercial depicting Marcia from the Brady Bunch transforming into Danny Trejo when hungry, we were tasked with building hype for the spot's release.

So, we partnered with Collosal Media to create a mural that changed over the course of a week, prompting everyone who saw it to ask: #WhatsupwithMarcia?

In addition, we created a teaser video campaign, that would unlock the full spot early if it received 1 Million views.
It debuted a week before the game aired, and received 3.5 Million.

Awards/Honors:
Bronze, Outdoor, Cannes Lions
Bronze, Promo and Activation, Cannes Lions
Bronze, Clio Awards
Silver, Outdoor, Cristal Awards
Gold, Integrated Campaign, National Addys
Silver, Integrated Capaign, District 2 Addys
Bronze, Epica Awards
Merit, One Show
Shortlist, ANDY
Finalist, London International Awards