Snickers: 36 Hour Live Feed

We helped create a 36-hour live feed for Snickers, to celebrate the release of the first ever live Super Bowl commercial.

This involved writing 36 hours of content, everything from singing cowboys, frontier medical advice, to a rotating can of baked beans that absolutely captivated over 5 Million People.

We were even able to bring in some surprise guests, like Betty White, who kicked off the entire “You’re Not You When You’re Hungry” campaign back in 2010.