Snickers: Hunger Bars

By introducing bars labeled with fun hunger symptoms like “Cranky”, “Loopy” and “Curmudgeon”, we gave consumers the perfect tool to express who they were when they are hungry, or a fun way to call out the unruly behavior of their hungry friends.

With so many choices at a typical candy counter, we created a way to give consumers an opportunity to have a laugh as they made their choice, and reinforce what Snickers is all about: taking a fun and irreverent approach to satisfying hunger.