AT&T: @TheKevinthWonder

AT&T started 2018 with a mission: to give its customers more for their thing, whatever their thing is. For fans of the acclaimed TV show Riverdale, our solution was to create an Instagram account for Kevin Keller, one of the characters on the show. Followers can interact with Kevin, and, as a first, gain access to more in-depth content for the storylines he's involved with on the show - content they wouldn't see otherwise.

We worked with the CW, and the show's writers to create situations on the show where Kevin would take photos or record video, and then post that content directly to Kevin's account, weaving AT&T into the experience of something the show's fans love, without heavy-handed ads or intrusive messaging.

Press:
Featured on Variety