Air Wick: One Square Foot

Without wildflowers, Air Wick would not be able to source the natural ingredients that help create their fragrances - and they wanted to act to conserve them. They needed a way to not only highlight their partnership with WWF, but mobilize the entire world to help protect and plant new wildflower habitats. Our answer? Cover the world with wildflowers, One Square Foot at a time.

Partnering with the puppeteers at London’s BlinkInk, we used paper and natural materials, spent over 200 hours on set design, 150 hours of paper folding, 100 hours of stop-motion cinematography and created 25 puppets to bring the spot to life.